MBA is a communications and marketing firm that offers a 360 degree, strategic-minded alternative to the traditional public relations agency model. Founded by industry veteran Bryn Kenny, MBA specializes in the beauty, wellness and lifestyle industries. Bryn began her career as an editor and writer at WWD and W Magazine. She was then hired by LVMH, where she served as Public Relations Director of Dior Beauty for seven years. In addition to managing press strategies and special events for all beauty categories at Dior, she oversaw the brand’s extensive celebrity and editorial makeup artist program and was responsible for creating one of the industry’s first Beauty Ambassador influencer programs. 

The MBA is team comprised of a network of seasoned public relations and marketing professionals with deep industry relationships. We believe there is no “one size fits all” approach to building brands, and instead work with each client to create unique, thoughtful programs that are tailored to a brand’s specific needs. We are drawn to brands that have unique and intriguing stories to tell and collaborate with our clients to create big picture ideas that help them evolve to the next level of success and recognition. In today’s fast-paced, crowded marketplace, we understand that it is imperative to constantly evolve, grow, and even pivot to respond to changing consumer demands and media platforms. 

From print and digital editorial placement, to meaningful brand activations and organic influencer seeding, the MBA team works to create an ecosystem that nourishes each brand from multiple angles and levels. In addition to earned media, we specialize in building lasting relationships between brands and relevant influencers, conceptualizing memorable press events and brand collaborations, and creating custom press and marketing materials that bring brands to life.